The Business Owner’s Guide to Intellectual Property

Learn How to Protect Your Business Creations, with the Help of the Law

Building a business isn’t easy. As a business owner, you likely know that all too well, having spent many months and years(!) painstakingly growing your business from scratch. And in that process, you may have even come up with your own unique designs and inventions that are generating goodwill and revenue for your business.

Now imagine, that someone were to take all of that away from you.

Where one day, you wake up to find that a rival business has sprouted up. The only problem is that this rival business looks suspiciously too similar to your own. Its logo, brand colours, and even its own name sounds like a cleverly modified version of your business’ name!

Your customers mix that rival business up with yours, and you find yourself losing customers day by day. Your revenue streams start to dry up. You’re furious, but apart from putting up angry notices on your business’ social media pages, you aren’t sure of your legal rights, and what else you can do to shut them down.

But it doesn’t have to be that way.

Protecting Your Intellectual Property

There are special laws that cover the designs and inventions you have created over the course of running your business. In legal terms, such creations are known as “intellectual property”, or just “IP”.

And the law provides avenues for business owners to ringfence their IP and even leverage on their IP to grow their business even further.

However, detailed information on IP law can be hard to come by. You may have to look up various resources before you get a full picture of your business’ IP rights, and this can be time-consuming. You may also have difficulty understanding the information if it is chock-full of legal jargon.

That’s why we’ve partnered with Koh C-u Pinn, corporate lawyer and director of Arielle Law Corporation, to publish “The Business Owner’s Guide to Intellectual Property“ – an e-book to help business owners protect the business creations that they’ve poured much sweat, blood and tears into creating.

The Business Owner’s Guide to Intellectual Property will provide a practical guide to IP law in Singapore for your business, including the types of IP rights and how your creations can qualify for such protection, in a manner that is easy to understand.

Peppered throughout the e-book’s chapters, you’ll also find valuable lawyer’s tips on IP protection from Koh C-u Pinn, as gained from her 20+ years of experience as a corporate lawyer in Singapore.

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Here’s What You Will Learn in The Business Owner’s Guide to Intellectual Property:

The Business Owner’s Guide to Intellectual Property was written with business owners with no legal background in mind. If you are new to the idea of IP and looking for guidance on how you can use it to protect your business, this is the e-book for you.

From The Business Owner’s Guide to Intellectual Property, you will learn:

• The types of IP that your business creations could be protected under: From trade marks to copyright, patents and trade secrets, you’ll learn which type(s) of IP protection could be suitable for your business creations and why.
• Steps to take to ensure your IP rights are protected globally: IP protection is territorial, meaning that your IP is only protected in the countries that it is registered in. You’ll learn what you need to do to ensure overseas protection of your IP if you intend to expand your business beyond Singapore.
• How to protect your business in third-party dealings involving IP: Learn how contracts can bar your employees from disclosing your IP without your consent, or ensure you are not held liable for IP infringement by your suppliers.
• Practical IP considerations in business scenarios: For example, you’ll learn what to look out for, IP-wise, when deciding the name of your business so you can start its brand on solid footing. Other business scenarios covered include website development, franchising and e-commerce.
• How to commercialise your IP rights to grow your business further: You’ve taken pains to protect your IP. Next, learn how you can make your IP work harder for you to collaborate with other businesses, expand your business presence (even overseas), and ultimately increase your profits.

Who This E-Book is For

The Business Owner’s Guide to Intellectual Property is written for business owners with valuable business creations to protect, and who want to leverage on their IP to take their business to the next level.

You’ve spent much time and effort developing your business creations, and there’s no way you’re going to let your competitors swipe these for their own gain. You have big dreams for your business, and see that investing in IP protection today is key for the success of your business in the long term.

Are You Ready to Protect Your IP?

Whether you sell physical products or intangible services, chances are you have created business assets that can be protected from your rivals under IP laws. The Business Owner’s Guide to Intellectual Property will walk you through the essential IP concepts, including the types of IP protection available, avoiding IP infringement, and commercialising your IP to grow your profits, from a business-oriented point of view.

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E-Book Contents

Chapter 1: Intellectual Property Essentials

1. Trade Mark Everything!
2. Registering a Trade Mark
3. To Patent or Not to Patent
4. Getting a Patent
5. Copyright is Everywhere
6. Trade Secrets

Chapter 2: Practical IP Advice

1. Setting Up a Business
2. Running Your Business
3. Growing Your Business

About the Author

Koh C-u Pinn is the director of Arielle Law Corporation. As the corporate lawyer in a small boutique firm, she personally provides customised advice on corporate and intellectual property law at affordable rates.

C-u Pinn’s expertise lies in advising on and drafting all forms of commercial contracts needed for the running of a business. These include shareholder agreements, distribution and licensing agreements, and employment agreements, just to name a few. With regard to the handling of contracts, she is experienced in negotiation and protecting her clients’ interests. In addition to being a qualified lawyer, C-u Pinn is also a Registered Patent Agent in Singapore. As such, she is well-placed to advise on intellectual property matters.

She has been in the legal profession for 20 years and counting, having graduated from NUS Law Faculty in 1998. Starting out as a lawyer in Lee & Lee, she continued building on her corporate legal experience by working as an in-house counsel at various companies, including Fullmark, Singapore Flyer, and Visa, before setting up her own firm.

Being both people oriented and commercially practical, C-u Pinn is well-equipped to explain comprehensively to clients what is needed to protect and grow their assets. For her, every client is treated as a friend.

Frequently Asked Questions

How do I read the e-book?

The e-book is in EPUB format, which is supported by popular e-book readers such as Aldiko, Calibre and Adobe Digital Editions. If you are reading the e-book from your computer, you can also use the Microsoft Edge browser (for Windows users) or Apple Books (for Apple users).

If you have a Kindle, you will need to convert the e-book to MOBI format first. (Calibre can do that for you!)

How long will I have access to this e-book for?

You will have lifetime access to the e-book after downloading it.

What payment options are available?

Payment can be made using a Visa, Mastercard or Amex credit card.

What if I have questions on the e-book?

No problem! You can get in touch with us at hello[at]singaporelegaladvice.com.