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Benefits of the Personal Data Protection (Amendment) Act 2020 to the Consumer*

I. Introduction This article explains how the Personal Data Protection (Amendment) Act 2020 (the “Amendment”) benefits the user in three areas: customer experience, safeguards, and transparency. Firstly, the Amendment improves customer experience in two ways: (1) deemed consent by contractual necessity eliminates the hassle of clicking multiple checkboxes to express…

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