Legal Tips: Starting an Online Business in Singapore

Last updated on January 18, 2024

Rental and manpower costs comprise the biggest obstacles for budding entrepreneurs. Online businesses provide a much cheaper platform for business owners to reach consumers and market their products. The following article briefly describes the various legal considerations a business owner must bear in mind over the course of operating an online business.


Copyright law is especially pertinent for content generation businesses, which include food and travel review sites. Copyright encompasses most forms of expression such as text, photographs, and videos. Copyright arises as soon as the work is created – registration is unnecessary and the copyright owner enjoys copyright protection without the need for additional formalities. The use of the © symbol is largely cosmetic.

Copyright is essentially a negative right against other persons from copying or reproducing your work. Copyright only protects expressions. There is no copyright in ideas, information, principles and facts as such.

Generally, the copyright owner is the creator of the work, unless the work was created by an employee, in which case copyright vests in the employer. See our other article for more information on copyright law in Singapore.


A disclaimer policy or statement excludes liability, enabling the online business to disclaim legal responsibility for losses caused to the user. However, disclaimers remain subject to law, such as the Unfair Contract Terms Act, which restricts the use of disclaimers in certain circumstances.

An online business can use disclaimers to distance itself from user feedback or reviews which may contain defamatory or inaccurate statements. Disclaimers can also be used to disclaim trademark ownership when trademarks of third party entities are displayed on the website. Where advertising or links of third party services is hosted on the website, the website owner can use disclaimers to disclaim liability for the wrongdoings of the third party service provider.

Terms and Conditions/Terms of Service or Use 

Terms and conditions (T&Cs) are entered into between the user and the website owner or operator. These T&Cs invariably stipulate that the use of the particular website constitutes acceptance of the T&Cs.

These T&Cs may comprise a number of matters, such as account password and cookies policy, privacy policy, user conduct and banning policy, indemnities and disclaimers of warranties, limitation of liability, and intellectual property rights.

Many free resources are available on the web to help you craft the T&Cs for your website, including our guide to writing website T&Cs.

Privacy Policy/Data Protection Policy

A privacy policy is usually contained within the website’s T&Cs. The privacy policy notifies the user about the data that would be collected from the user, and the subsequent usages of this collected data. With the advent of the Personal Data Protection Act (PDPA), the privacy policy of an online business must necessarily comply with the 9 main PDPA obligations.

For more information, see our article on drafting a privacy policy in Singapore.

Personal Data Protection Act

The PDPA establishes a data protection law that comprises various rules governing the collection, use, disclosure and care of personal data. For a comprehensive overview of the requirements of the PDPA, please see our essential PDPA compliance guide.

Email and Phone Marketing

All electronic messages, including marketing emails, must be labelled with the <ADV> tag and contain unsubscribe functions enabling the recipient to unsubscribe. See our other article for more information on your business’ legal obligations when sending email newsletters.

The Do-Not-Call Registry allows individuals to register their Singapore telephone numbers to opt out of receiving marketing phone calls, mobile text messages such as SMS or MMS, and faxes from organisations. Businesses which transgress this restriction will be subject to sanction.


Most crowdfunding platforms in Singapore prohibit equity-based crowdfunding, whereby the fund recipient promises or transfers equity (shares) in exchange for donations. This is because equity crowdfunding may constitute a securities offer and violate the requirements of the Securities and Futures Act. For more information, refer to our article on crowdfunding and crowdlending in Singapore.

If you need legal advice on setting up an online business in Singapore, please consult one of our experienced corporate lawyers.

Getting Started
  1. Social Enterprise and B Corp: Are They Any Different?
  2. Startup Incubator or Accelerator: Why & How to Join in Singapore
  3. Guide to Finding Investors For Your Singapore Start-Up
  4. How to Get a UEN Number in Singapore: Step-by-Step Guide
  5. 8 Checks to Conduct on Registered Companies in Singapore
  6. Using AI For Your Singapore Business: 4 Things to Note
  7. High-Tech Farming Business in Singapore: How to Get Started
  8. How to Start a Business With a Co-Founder in Singapore
  9. How to Start Your Own Law Firm in Singapore
  10. Starting a Telemedicine Practice: Legal Considerations
  11. Developing a Business App? Here are 5 Things to Note
  12. Event Planning Business in Singapore: How to Handle Licensing, Etc.
  13. A Guide to Starting a Business in Singapore
  14. Starting an E-Sports Business in Singapore: 6 Things To Note
  15. Registering a Business in Singapore: Do I Need to and How?
  16. Deciding Your Business Structure: A Sole Proprietorship, Partnership or a Company?
  17. How to Choose an ACRA-Approved Name for Your Business
  18. 7 Start-Up Government Grants in Singapore (and How to Apply)
  19. How to Open a Corporate Bank Account in Singapore (2024)
  20. Guide to Corporate Secretarial Services & Hiring a Suitable Firm
  21. Financial Year End (FYE) Singapore: How to Decide/Change
  22. 8 Tips on Choosing the Best Virtual Office in Singapore for Your Business
  23. Company Seals vs Rubber Stamps in Singapore: When to Use What
Incorporation and Company Formation
  1. Multinational Company (MNC): How to Set Up One in Singapore
  2. How to Set Up a Holding Company in Singapore (With FAQs)
  3. How to Register a Company in Singapore: Documents, Fees, Etc.
  4. Guide to Limited Liability Companies in Singapore
  5. Starting an Exempt Private Company in Singapore: Benefits and Process
  6. Registration and Compliance Fees for Singapore Companies
  7. Setting Up a Company Limited by Guarantee in Singapore
  8. Why and How to Set Up a Subsidiary in Singapore (with FAQs)
  9. Why and How to Set Up a Branch Office in Singapore (with FAQs)
  10. Offshore Company: What is It & How to Set Up One in Singapore
  11. Trading Company in Singapore: Why and How to Set Up One
  12. Shelf Company: What It Is and How to Buy One in Singapore
  13. Special Purpose Vehicle: Does Your Start-Up Need One?
Setting Up Other Business Structures
  1. Registering a Society in Singapore
  2. When Should a Small Business Change Its Legal Structure?
  3. Sole Proprietorship vs Pte Ltd: Pros and Cons in Singapore
  4. Forming a Sole Proprietorship in Singapore
  5. Forming a Partnership in Singapore
  6. Guide to Registering a Limited Liability Partnership (LLP) in Singapore
  7. Why and How to Convert Your Singapore Sole Proprietorship into a Pte Ltd Company
Setting up a Business for Foreigners and Foreign Companies
  1. Singapore GST Registration Guide for Foreign Businesses
  2. Applying for Tech.Pass in Singapore: Eligibility and Benefits
  3. How Can Foreigners Start a Business in Singapore?
  4. Foreign Companies Setting up in Singapore
  5. Singapore Representative Office: How Can a Foreign Company Set Up?
  6. Redomiciliation: Why and How to Convert Your Foreign Company into a Singapore-Registered Company
  7. Singapore Entrepreneur Pass: Who Is It For? How Do I Obtain One?
  8. Setting Up a Company in Malaysia: A Foreigner’s Guide
Applying for Business Licences
  1. Do You Need a Licence to Sell Home Bakes in Singapore?
  2. Legal Checklist for Setting Up a Restaurant in Singapore
  3. How Businesses Can Import Food into Singapore
  4. How to Apply for Halal Certification for Your Singapore Restaurant
  5. How to Apply for a Liquor Licence to Sell Alcohol in Singapore
  6. Public Entertainment Licence: Guide for Business Owners
  7. Want to Busk in Singapore? Here's How to Get Your Busking Licence
Legal Documents
  1. Guide to Writing Website Terms and Conditions in Singapore
  2. Using Smart Contracts in Singapore: Benefits and Risks
  3. Your Guide to Joint Venture Agreements in Singapore
  4. Key Legal Documents Every Startup Should Consider
  5. Legal Pitfalls of Using Generative AI to Draft Business Documents
  6. Do You Need a Partnership Agreement When Setting Up?
  7. Do You Need a Shareholder Agreement When Setting Up?
  8. Memorandum of Understanding (MOU): Does Your Business Need One?
  9. Guide to VIMA in Singapore (Venture Capital Investment Model Agreements)
Office Rental
  1. How to Apply for Change of Use of Property (URA and HDB)
  2. Moving to a New Office: A Legal Checklist for Singapore Businesses
  3. How to Change the Registered Address of a Singapore Company
  4. Guide to Common Commercial Lease Terms in Singapore
  5. How to Resolve Commercial Lease Disputes in Singapore
Industry Tips
  1. Legal Tips: Starting an Online Business in Singapore